We have made a significant investment in state-of-the-art PR software, both to identify and manage media contacts and our media database, as well as story opportunities and story placements for our clients. Moreover, this technology gives us the ability to measure the ROI of our work for you.

This software gives us valuable insight about the effectiveness of our PR campaigns and the results we deliver for our clients. The Analytics capabilities of this software provide us with a powerful research tool that analyzes all of this data and produces graphical reports, providing an accurate assessment of our corporate communications efforts for our clients. It clearly demonstrates how your investment in corporate communications generates quantifiable business results and tangible ROI.

Through these capabilities, we can delivery real-time results to you, so together we can effectively evaluate message adoption; identify publicity and brand-building opportunities; track your momentum and that of your competitors; and identify competitive threats. Some of the key benefits of this software include:

• ANALYZE YOUR PUBLIC RELATIONS EFFORTS
  Create graphical analyses of your PR activities, media lists, email campaign responses and Web site traffic. See which activities produce the best results.
• ANALYZE YOUR MEDIA COVERAGE
  Analyze your print, broadcast and online media coverage at the same time. Track message adoption, momentum in the press, competitive threats and much more. Determine the value of your publicity. Create and electronically distribute media coverage analyses.
• DEMONSTRATE PUBLIC RELATIONS ROI
  Determine which PR programs delivered the most positive coverage. Demonstrate the value of media coverage in quantifiable business results.

If you’d be interested in reading a case study about our use of this technology, please click here.