ON THE JOB

Networking for You Non-Networking Types
By SHELLY BANJO
August 10, 2008

Networking skills can be vital in landing a job, particularly in a struggling economy. Experts say the most common way people find jobs is through personal referrals, whether through friends, relatives or professional contacts. But reaching out to others can be tough for people who aren't naturally outgoing.

Here are a few steps shy people can take to conquer their fear of networking:

Start with low-hanging fruit. If you are nervous about making the initial contacts, start by "talking to your relatives and friends and begin asking questions about what they do, who they know" and how they can help you, says Lynne Sarikas, director of the MBA Career Center at Northeastern University. Talk to people at your alumni association, community group or even a neighborhood bar: The more nets you cast, the greater your chances of finding someone who can help you -- and the more comfortable you get with the process.

Don't apologize. Shy people often feel as if they are imposing on people, says Susan RoAne, a Greenbrae, Calif., communications expert and author of "How to Work a Room." But keep in mind that most people actually enjoy talking about themselves and their industry.

One strategy is to ask for a 15- to 20-minute informational interview or a casual coffee date. Typically people are happy to share advice with someone who is interested in what they have to say.

Adds Ms. Sarikas: "Know that you are an interesting person for them to know" as well. Take notes and follow up with a thank you.

Remember that networking works reciprocally, so offer to be helpful to others or send along materials of interest.

Also recognize that networking is a primary reason many people go to industry-group meetings, conferences and, of course, gatherings labeled as networking events.

Be prepared. "As corny as this sounds, practice. The better prepared you are, the more confident you will be," Ms. Sarikas says. Prepare a brief introduction about yourself, including the types of jobs you are looking for and the industries and topics that interest you. Make note of any particular skills, language abilities or accomplishments that could make you stand out as a job seeker.

Highlight what you are passionate about. People will see the sparkle in your eyes when you talk about it, Ms. Sarikas says.

Do your research on the person or company you are meeting with and arm yourself with a list of appropriate questions and industry- or job-specific topics to address.